Basic Attention Token (BAT) is the native token for the Brave browser. The brainchild of former Mozilla and Firefox co-founder Brendan Eich, BAT and Brave are designed to use blockchain to improve the digital advertising experience for users, advertisers and web publishers. With Facebook and Google driving down the price of information while also cutting into ad revenue, the traditional revenue model for web publications is in jeopardy. Additionally, since Google and Facebook monopolize targeting data, online advertisers struggle to target their audience and gauge return on investment accurately. BAT and Brave seek to provide a solution to the triple problem of declining ad revenues for publishers, difficulties for advertisers in reaching their desired audiences and a degraded web browsing experience for users.
BAT is pegged to Ethereum at 6,400 BAT tokens to 1 ETH, so as the value of Ether increases, so does that of BAT.
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